I run media buying, growth strategy, and financial reporting for e-commerce brands — so what your dashboard says matches what actually hits your bank account.
Meta, TikTok, and Google — built, tested, and scaled without torching your margin. Weekly creative testing, not "set and forget."
The roadmap connecting acquisition, retention, and offer to an actual revenue target — not a vanity-metrics deck.
P&L-level reporting that ties ad spend to contribution margin — so you know what's working before you're out of cash.
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Rebuilt media buying and tracking for a skincare brand stuck on flat ROAS — scaled spend 3x while margin held.
Built P&L-level tracking for an apparel brand that found out three "winning" campaigns were losing money.
Took a new DTC launch from cold accounts to a repeatable, profitable acquisition engine.
15 minutes. I'll tell you straight whether media buying, strategy, or your reporting is the actual problem.
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