Taking on 2 new DTC accounts this quarter

Media buying built on unit economics, not vanity metrics.

I run media buying, growth strategy, and financial reporting for e-commerce brands — so what your dashboard says matches what actually hits your bank account.

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$4.2M+
Ad spend managed
3.1x
Avg. blended ROAS
14
DTC brands scaled

What I actually do

01 / SERVICES
MEDIA BUYING

Paid that pays for itself

Meta, TikTok, and Google — built, tested, and scaled without torching your margin. Weekly creative testing, not "set and forget."

GROWTH STRATEGY

A plan, not a vibe

The roadmap connecting acquisition, retention, and offer to an actual revenue target — not a vanity-metrics deck.

FINANCIAL TRACKING

Know your real margin

P&L-level reporting that ties ad spend to contribution margin — so you know what's working before you're out of cash.

How this works

02 / PROCESS
01

Audit

Full teardown of your ad accounts, funnel, and financials. I tell you what's actually broken.

02

Build

Systems, tracking, and campaign structure rebuilt to scale — no duct tape.

03

Run

I execute media buying and report weekly against the numbers that matter: contribution margin, not just ROAS.

04

Scale

Once it's profitable, we push spend — with SOPs so it doesn't fall apart when I'm not looking.

Proof, not promises

03 / RESULTS
+186%
REVENUE, 6 MONTHS

Rebuilt media buying and tracking for a skincare brand stuck on flat ROAS — scaled spend 3x while margin held.

$1.1M
RECOVERED MARGIN

Built P&L-level tracking for an apparel brand that found out three "winning" campaigns were losing money.

45 days
TO PROFITABLE SCALE

Took a new DTC launch from cold accounts to a repeatable, profitable acquisition engine.

BRANDS I'VE RUN GROWTH FOR
CHOMPS BORN PRIMITIVE NATIVE SKULLCANDY POPSOCKETS
04 / GET STARTED

Let's find the leak
in your numbers.

15 minutes. I'll tell you straight whether media buying, strategy, or your reporting is the actual problem.

Book a Call →